Aware of the evolving PR landscape, Hortense Grégoire created Pressario in 2005 with a strong desire to advance the industry.
While notoriety and visibility have been the key pillars of PR, over the last decade, the notion of influence has been emerging as another key component in the industry. Media targets are more diverse and information is circulating faster and through new channels. Influencers are everywhere, industry practices have been shaken up, and brand expectations are evolving. In addition to the shift in the industry, consumers are becoming increasingly critical of brand behavior.