Public relations have undergone a real transformation over the past 2 decades, but fundamentals remain the same: the importance of listening, creating relevant messages, and collaborating with professionals with different expectations but one ultimate goal: To convince. In the meantime, we also need to adapt to new challenges, such as managing and monitoring e-reputation, buzz management, and communicating on blogs and new channels, to name a few…

At Pressario, we are adjusting to these changes have a PR 2.0 attitude. We understand that the news cycle is faster and more digital than ever before and that we need to be more responsive and have better control of timing, confidentiality, and exclusivity. We also understand that the line between bloggers and journalists is blurring and that their comments  on social media can spread quickly. That’s why we focus on listening intently and driving interactive conversations. 

We are no longer just about disseminating information; we are about creating relationships and building trust. We believe that PR is about more than just getting coverage; it’s about helping our clients achieve their business goals.

Here are some specific examples of how Pressario has adapted to the changing PR landscape:

• We use social media to listen to and engage with our client’s target audience
• We work with bloggers and other influenceurs to create buzz and generate positive coverage
• We monitor the web for any mentions of our clients, positive or negative
• We develop strategies to manage our clients e-reputation

We work with our clients to create relevant and engaging content for their websites and social media channels.

We believe that PR is an essential part of any business’s marketing mix, and we are committed to helping our clients achieve their goals through effective PR and social media strategies.